Citroën bets on nostalgia at Paris motor show amis struggling French sales
France 24
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France 24
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French President Emmanuel Macron visits the Paris Motor Show as European automakers showcase electric and hybrid vehicles to reverse years of declining sales. Citroën, part of multinational Stellantis, is banking on nostalgia by launching an electric version of the iconic French 2CV to win back customers.
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French president Emmanuel Macron is paying his customary visit to the Paris Motor Show this morning. This year's show sees electric and hybrid vehicles in the spotlight as European carbuilders seek to roll back years of sliding sales. The sector has been given a boost by China's commitment to stem the flow of Chinese e-vehicles, and some builders, such as the multinational Stellantis are betting on small affordable electric cars to win back customers. And one of the models it has lined up is an electric reboot of a French classic: the Citroën 2CV. FRANCE 24’s Charles Pellegrin interviewed Citroen CEO Xavier Chardon.
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French president Emmanuel Macron is paying his customary visit to the Paris Motor Show this morning. This year's show sees electric and hybrid vehicles in the spotlight as European carbuilders seek to roll back years of sliding sales. The sector has been given a boost by China's commitment to stem the flow of Chinese e-vehicles, and some builders, such as the multinational Stellantis are betting on small affordable electric cars to win back customers. And one of the models it has lined up is an electric reboot of a French classic: the Citroën 2CV. FRANCE 24’s Charles Pellegrin interviewed Citroen CEO Xavier Chardon.
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Source: France 24
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