Hyrox Is Popular, Lucrative and Not for the Faint of Heart - WSJ

Hyrox Is Popular, Lucrative and Not for the Faint of Heart | WSJ Wellness for Sept. 18 - WSJ

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Hyrox Is Popular, Lucrative and Not for the Faint of Heart

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https://www.wsj.com/health/wellness/hyrox-is-popular-lucrative-and-not-for-the-faint-of-heart-6b864e21

1. Newsletters
2. Wellness

Hyrox Is Popular, Lucrative and Not for the Faint of Heart

Plus, energy-drink crackdowns and bodega peptides.

By

Sara Ashley O’Brien

Sept. 18, 2026 12:55 pmET

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*Amaury Paul/Agence France-Presse/Getty Images*

If you’re not already competing in Hyrox, you may have heard about the high-intensity fitness race recently.

The company’s global events can draw tens of thousands of athletes, testing their strength and endurance as they cycle through challenges like rowing, sandbag lunges, sled pushes and burpees. If that doesn’t sound hard enough, participants have to run a kilometer before each station.

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