Athleisure Brand Vuori Targets China in Global Retail Push - WSJ
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Athleisure brand Vuori is targeting China and Asian markets to challenge rivals like Lululemon and Alo Yoga. The California-based company plans to double its domestic and international store footprint by the end of 2030.
Athleisure Brand Vuori Targets China in Global Retail Push - WSJ
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https://www.wsj.com/business/retail/athleisure-brand-vuori-targets-china-in-global-retail-push-e83fc9c8
1. Business
2. Retail
Athleisure Brand Vuori Targets China in Global Retail Push
The Lululemon and Alo rival is looking to double its domestic and international store footprint by the end of 2030
By
Aimee Look
---
!The Vuori NYC retail store interior, featuring mannequins, clothing racks, and displayed apparel.
*Vuori was last valued at $5.5 billion in 2024 in a secondary tender offer led by General Atlantic and Stripes.
COMPANY IMAGE*
Athleisure brand Vuori bets Chinese consumers will shell out for its stylish workout clothes in a global push that primes it to challenge rivals like LululemonLULU \-5.67% decrease; down pointing triangle
overseas.
The brand—known for its jogger pants as well as attire for tennis, golf and other sports—grew out of California, gaining cachet for its knack for men’s activewear. As the company cements itself in the woman’s activewear segment, it is eyeing an expansion in Asia and could snag market share in the region from rivals like Lululemon and Alo Yoga.
Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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The Wall Street Journal
* Use Alt + Down Arrow to expand.
* Print Edition
* Video
* Audio
* Latest Headlines
* Puzzles
*
* World
* Business
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* Arts
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* Personal Finance
* Health
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Advertisement
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by
our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact
Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
https://www.wsj.com/business/retail/athleisure-brand-vuori-targets-china-in-global-retail-push-e83fc9c8
1. Business
2. Retail
Athleisure Brand Vuori Targets China in Global Retail Push
The Lululemon and Alo rival is looking to double its domestic and international store footprint by the end of 2030
By
Aimee Look
---
!The Vuori NYC retail store interior, featuring mannequins, clothing racks, and displayed apparel.
*Vuori was last valued at $5.5 billion in 2024 in a secondary tender offer led by General Atlantic and Stripes.
COMPANY IMAGE*
Athleisure brand Vuori bets Chinese consumers will shell out for its stylish workout clothes in a global push that primes it to challenge rivals like LululemonLULU \-5.67% decrease; down pointing triangle
overseas.
The brand—known for its jogger pants as well as attire for tennis, golf and other sports—grew out of California, gaining cachet for its knack for men’s activewear. As the company cements itself in the woman’s activewear segment, it is eyeing an expansion in Asia and could snag market share in the region from rivals like Lululemon and Alo Yoga.
Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
---
Videos
---
Most Popular News
---
Most Popular
OPINION
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Recommended Videos
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