UFC loses $30m on Freedom 250 event at White House
BBC Sport
BBC Sport
Original Source
UFC owners incurred $30 million in losses while staging the Freedom 250 event at the White House in June, attended by President Donald Trump. Despite the anticipated losses from this one-off event, the organization reported increased revenue for the second quarter of 2026, according to parent company TKO Group Holdings.
UFC owners lost $30m (£22m) staging the Freedom 250 event, which was attended by US President Donald Trump, at the White House in June.
Despite the one-off event's losses, which UFC expected, the organisation still saw an increase of revenue for the second quarter of 2026, parent company TKO Group Holdings said on Monday.
An estimated 4,300 people including president Trump and Vice-President JD Vance were present for the invite-only event on the South Lawn of the presidential compound, which formed part of celebrations to mark 250 years of American independence.
Tickets were not sold to the general public for the event, and initial costs were predicted to be more than $60m (£44m).
However, UFC was able to recoup some money through sponsorships, media exposure and other partnerships.
Despite the one-off event's losses, which UFC expected, the organisation still saw an increase of revenue for the second quarter of 2026, parent company TKO Group Holdings said on Monday.
An estimated 4,300 people including president Trump and Vice-President JD Vance were present for the invite-only event on the South Lawn of the presidential compound, which formed part of celebrations to mark 250 years of American independence.
Tickets were not sold to the general public for the event, and initial costs were predicted to be more than $60m (£44m).
However, UFC was able to recoup some money through sponsorships, media exposure and other partnerships.
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Tags:#يو إف سي#البيت الأبيض#ترامب#الفنون القتالية المختلطة#UFC Freedom 250#الرياضة الأمريكية
Source: BBC Sport
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