Mike Allen, co-founder of Axios, reveals a new operating philosophy centered on simplification that has dramatically improved both his professional and personal life. In a new book co-written with fellow co-founders, Allen explains how to eliminate unnecessary complexity and reclaim time for what truly matters.
Simplify: How to exponentially improve work, life
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Simplify: How to exponentially improve work, life
* Mike Allen
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!Montage of covers of "Simplify"
*Cover: Crown Currency*
Nothing has improved my work and life more than my new operating philosophy:*Simplify.*
* I've seen such a dramatic improvement at Axios, and in my personal life, that I co-wrote a new book explaining step by step how it works. It's called *"Simplify: Do 50% More with 50% Less."*
**Why it matters:** Axios co-founders Jim VandeHei, Roy Schwartz and I dig deep into real-world experience and science to show you why most people waste years of their lives doing needless stuff out of habit or inertia.
* You'll learn the three-step *Simplify* operating system we've personally stress-tested: *Confront* what you do, *Delete* what you shouldn't do, and *Amplify* what brings you joy and achievement.
**💡 *Simplify* is a method and a mindset** — a set of power tools to help you kill complexity in your life and work so you can be happier and more productive.
* ***Smart Brevity,*** our first book, was about simplifying how you communicate. *Simplify* extends that superpower to how you lead, manage, work and live.
**Why this?** *Simplify* is a modern survival guide written for this wild, high-velocity AI moment.
* We'll show you how to "say no" ... to delete ... to skip.
**Why now?** AI turns out to be the greatest complexity-generation machine ever invented. It mass-produces drafts, dashboards and action items, adding to the noise and distraction that engulf us.
* **Stunning stat:**Research shows we spend two hours cleaning up *each incident* of AI workslop.
**Why me?** I'm excited for you to come along on my *Simplify* journey.
* You'll learn what AT&T CEO John Stankey, who has spent years taming complexity at one of the world's oldest and most tradition-bound corporate giants, meant when he told me: "Stop till they squawk." * And a top executive told me how Meta became a "funner, faster" company.
**The bottom line:** Less is more. *Simplify* will give you more time for *what matters.*
* *Preorder here.*
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