Adidas faces boycott over amputee campaign featuring Israeli soldier

Adidas faces boycott over amputee campaign featuring Israeli soldier | Gaza News | Al Jazeera

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!Adidas faces boycott over amputee campaign featuring Israeli soldier

Adidas faces boycott over amputee campaign featuring Israeli soldier

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Adidas faces boycott over amputee campaign featuring Israeli soldier

Adidas is facing calls for a boycott after featuring a former Israeli soldier in a campaign promoting its single-shoe service for amputees. Shalev Biton lost a leg in Gaza, with a social media campaign emphasising more than 5,000 Palestinians also lost limbs.

Published On 7 Sep 2026

7 Sep 2026

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